MAI Group acquires usability pioneer eresult GmbH
Fraser has acted as financial advisor to eresult GmbH, a leading research-based user experience (UX) agency in German-speaking countries, on its acquisition by MAI Group. eresult expands MAI Group's KPI-focused range of services and strengthens the Group's experience offering with consumer & enterprise UX design across industries and technologies.
Hamburg – June 10, 2024. MAI Group expands its portfolio by integrating eresult GmbH, a leading research-based user experience (UX) agency in German-speaking countries. eresult expands the MAI Group's KPI-focused range of services and strengthens the Group's experience offering with consumer & enterprise UX design across industries and technologies.
MAI Group is stepping up to help the European MidCap+ and Public Sector to catch up on digitalization, especially through AI injection of mission-critical processes, and to create budget freedom. Decoupling is being increasingly replaced by consolidation and optimization across all critical key areas of digital marketing.
Strengthening the digital experience
By integrating eresult, MAI Group is expanding its portfolio to include a central core competence of UX services: User Research & UX Testing. In the future, this discipline will be an integral part of the MAI Group's UX projects. eresult will also focus on other usability services, UX strategy development and customer experience consulting. This strengthens the MAI Group's position as a digital consultant and technology service provider that offers a holistic definition and implementation of the digital experience.
Together with the expertise gained by eresult GmbH in UX insights and research-based experience design, relevant topics for corresponding customer journeys can be identified at an early stage. Experience from user research is used to improve user-friendliness and thus achieve stronger business results.
“Companies and public institutions are facing disruptive challenges that redefine established processes and require the rapid deployment of new technologies“, says Christian Tiedemann, CEO of MAI Group. “With eresult, we strengthen process quality through research-based UX design; across industries and technologies, reduce sources of error end-to-end and support our clients in the innovative implementation of their UX projects.“
“We are delighted to be part of the MAI Group and look forward to sharing our expertise with our new colleagues, taking the next steps together, creating synergies and making a valuable impact“, say the two Managing Directors Martin Beschnitt and Elske Ludewig from eresult.
With the integration of eresult GmbH, which has extensive experience in the user-centered design of digital products, the MAI Group will significantly expand its value chain and offer customers more comprehensive services. This merger marks another milestone in MAI Group’s growth strategy and strengthens its position in the field of experience marketing.
About eresult
eresult GmbH is one of the leading user experience agencies in the German-speaking world, with 3 locations: Cologne, Munich and Hamburg. With our 30-strong team, we support German SMEs and corporations in shaping digital processes in a human-centric way. As a competent UX partner with more than 24 years of experience, we develop digital products and services with an outstanding customer experience. To this end, we deliver cross-industry and cross-technology UX insights and research-based experience design, enabling our clients to anchor user-centricity in the company.
About Fraser
We are a dedicated M&A advisory and investment firm, partnering with leaders in Europe’s B2B technology sectors for achieving exceptional growth and success. Based in Berlin, London, and Chicago, we are advising entrepreneurs, senior management, and boards on their most important strategic decisions and transactions. Alongside our clients, partners, and affiliates, we also invest in selected opportunities. For further information, please visit www.fraserfinance.com.