TIMETOACT GROUP, backed by H.I.G., acquires majority stake in interactive tools
Fraser has acted as financial advisor to interactive tools GmbH, an independent consulting firm specializing in digital experience platforms (DXP), on its acquisition by TIMETOACT GROUP. The merger will enable the group to offer a comprehensive and technology-independent consulting portfolio along the entire value chain in the areas of DXP and customer experience.
Cologne & Berlin – May 22, 2025. TIMETOACT GROUP, a leading provider of IT services for upper mid-sized companies, corporations, and public sector institutions, is acquiring interactive tools, an independent consulting firm specializing in customer-centric digital experience platforms (DXP) and customer experience. The two founders and managing directors will continue to run interactive tools after the transaction and will be responsible for its integration into the TIMETOACT GROUP.
Headquartered in Cologne, the TIMETOACT GROUP comprises specialized IT companies at 22 locations in Germany, Austria, and Switzerland, as well as in Latvia, Malaysia, Singapore, Spain, Ukraine, Hungary, and the USA. With over 1,400 employees and a comprehensive portfolio of software and consulting services, the digitalization expert primarily targets medium-sized and large companies, including those in the industrial, financial, and service sectors, as well as public sector institutions.
interactive tools is an owner-managed digital consulting firm based in Berlin and Munich. For over 25 years, interactive tools has been developing customer-centric digital platforms and service experiences. It supports and accompanies renowned customers from the B2B and consumer sectors in their digital transformation – from strategy and creation to technical implementation.
The founders and managing directors of interactive tools, Robert Birker and Klaus Cloppenburg, will continue to lead the company. Together with synaigy and the other companies in the TIMETOACT GROUP, they will continue to develop the group's consulting portfolio. The merger with the TIMETOACT GROUP enables the group to offer a comprehensive and technology-independent consulting portfolio along the entire value chain in the areas of DXP and customer experience. The combination of strategic, independent consulting and specialized implementation resources is another unique selling point of the TIMETOACT GROUP and strengthens its position as a leading provider in the field of digital transformation.
The acquisition of interactive tools is already the twelfth successful acquisition for TIMETOACT GROUP since the majority stake was acquired by funds advised by Equistone Partners Europe in June 2021. At the same time, it is the first successful transaction since the announced strategic investment by H.I.G. Capital. For TIMETOACT GROUP, the successful acquisition represents another important step in its growth.
“In recent years, online communication has undergone a fundamental transformation – from static corporate websites to integrated customer experience platforms. The merger with TIMETOACT GROUP will allow us to combine our experience in customer-centric B2B consulting even more effectively with technological expertise and AI in the future,” says Robert Birker, founder and managing director of interactive tools.
“For over 25 years, we have been designing digital platforms that are consistently geared toward the needs of users. We look forward to working with the TIMETOACT GROUP to make our customers' digital transformation even more comprehensive and effective in the future,” adds Klaus Cloppenburg, Managing Director of interactive tools.
"By merging TIMETOACT GROUP with interactive tools, we are significantly expanding our current service portfolio at synaigy in the area of customer experience and digital experience platforms. In the future, our customers will benefit from an even broader technological spectrum and integrated solutions along the entire digital value chain. At the same time, we are sustainably strengthening our delivery capacities and thus creating additional added value for our customers," says Frank Fuchs, Co-Managing Director of TIMETOACT GROUP.
Frank Fuchs, Christian Koch, Christian Reifenhäuser, and Laurenz Schmitz are responsible for the transaction on behalf of TIMETOACT GROUP.
TIMETOACT GROUP was advised on the transaction by AC CHRISTES & PARTNER (financial and tax), de Angelis Rechtsanwälte (legal), and McDermott Will & Emery Rechtsanwälte Steuerberater (legal, antitrust law). The shareholders of interactive tools were advised on the transaction by Fraser & Company (deal strategy), Dr. Alexander Kredig (legal), and Ullrich Klier (financial & tax).
About TIMETOACT GROUP
TIMETOACT GROUP is a leading IT services provider specializing in cloud platforms and digital solutions for enterprises, Fortune 1000 companies, and public sector clients. The company promotes digital innovation and operational excellence by advising clients on their IT strategies, accelerating cloud transformation, and leveraging AI, data, software, and systems engineering to develop future-proof solutions. As a strategic partner of AWS, Atlassian, Google, Microsoft, IBM, and SAP, TIMETOACT GROUP helps companies maximize the value of their cloud platforms. In addition, the TIMETOACT GROUP designs and implements digital business models for innovative companies to open up new market opportunities. To ensure long-term success, the group continuously operates and optimizes cloud platforms and digital solutions. The TIMETOACT GROUP currently employs more than 1,400 people in 22 cities in Germany, Austria, and Switzerland, as well as in service hubs in Central Europe and Southeast Asia and subsidiaries in Spain and the US, and generated revenue of over €360 million in 2024. For more information, visit www.timetoact-group.com.
About interactive tools
For over 25 years, the digital agency interactive tools has been developing customized digital platforms and service experiences for leading companies in the B2B and consumer sectors. With a holistic approach, the agency combines strategic thinking with technical excellence to support companies in their digital transformation. From digital strategy and service design to technical implementation, interactive tools offers comprehensive solutions tailored to the individual requirements of its customers.
The agency places particular emphasis on user-centered design and sustainable system landscapes in order to create digital experiences that are efficient and future-proof.
About Fraser
We are a dedicated M&A advisory and investment firm, partnering with leaders in Europe’s B2B technology sectors for achieving exceptional growth and success. Based in Berlin, London, and Chicago, we are advising entrepreneurs, senior management, and boards on their most important strategic decisions and transactions. Alongside our clients, partners, and affiliates, we also invest in selected opportunities. For further information, please visit www.fraserfinance.com.