ADTZ acquires Glow Digital Media to form Adglow
Fraser has acted as exclusive financial advisor to ADTZ, the leading social media advertising agency in Spain, on its acquisition of Glow Digital Media. The combined entity, which will operate under the name Adglow, will be headquartered in Madrid and offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore. The transaction is sponsered by Onza Venture Capital, White Star Capital and Notion Capital.
London - February 29, 2016. ADTZ, the leading social media advertising agency in Spain, has acquired Glow Digital Media, a London-based paid media firm. The combined entity, which will operate under the name Adglow, will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.
Adglow's shareholders include investment funds Onza Venture Capital, White Star Capital and Notion Capital. Following two successive financing rounds, the funds are backing Adglow’s ambitious expansion into international markets and significant investment in R&D to manage and optimize large-scale campaigns.
Juan Domínguez, ADTZ's CEO comments: “Building on our solid position in Southern Europe and Latin America and our technologically robust and service-oriented platform ADAM, acquiring GLOW gives us access to global clients requiring a 24/7 service. Glow's expertise in the English-speaking markets and its well-established relationships with large, results-driven clients further enhances our direct-client business line and is a perfect fit with ADTZ's sound track record with agencies."
Damian Routley, Glow's CEO, adds: “Being able to offer a global, scalable service provides an obvious added value for our clients. We're looking forward to seeing these two companies working together, as this will undoubtedly result in a competitive social media expert, equipped with best-in-class technology and an outstanding service offering."
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