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NewsAOL acquires ADTECH AGFraser Finance advises ADTECH AG in its acquisition by AOL LLC London, June 2007 - Fraser Finance has acted as financial advisor to ADTECH AG, a leading international online ad-serving company based in Frankfurt, Germany, in its acquisition by AOL LLC. The acquisition provides AOL with an advanced ad-serving platform that includes an array of ad management and delivery applications enabling website publishers to manage, traffic and report on their online advertising campaigns. ADTECH will operate as an independent and majority-controlled subsidiary of AOL's Advertising.com division. “AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions,” said Randy Falco, Chairman and CEO of AOL. The ADTECH ad-serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools – providing intuitive and feature-rich user interfaces, superior inventory management and forecasting capabilities, and robust and flexible reporting. ADTECH works with top publishers in 25 countries. In the fall of 2006, it launched U.S. operations to manage its growing U.S. customer base. ADTECH will continue to be based in Frankfurt. The financial terms of the acquisition were not disclosed. Further details on the transaction can be found at http://www.adtech.info
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